Wordpress is the darling of bloggers and small business owners around the web. Yet it does not necessarily provide the best options for those looking to make money online.
<This is a guest post. The opinions expressed may differ from the opinions of the editors and owners of Drupal Internet Business.>
Drupal, an open-source content-management system similar to Wordpress, actually offers many more features that enhance online marketing efforts and can help get results more quickly. Here are just 5 reasons why Drupal is better than Wordpress for bloggers, business owners, and other online marketers:
The URL of each page on your website can be customized to enhance your SEO. While Wordpress gives allows you to customize URLs, you have to either choose a set pattern for each page on your site (such as title and name, or just the name, or a page ID) or override it with advanced code.
In Drupal, you can easily set your page URLs individually, without having to mess with code. Each page, module, or category can have its own URL properties. For example, one page could use the title for the URL, while another may use a page ID.
As you make changes in Drupal, a new version of the page is automatically saved, allowing you to easily revert to older versions of a page if you make mistakes. In Wordpress, you have to back up the whole blog, or you have to manually create documents for the pages on your site then save them to your desktop. Drupal does the work for you, allowing you to easily access whatever version of the page you need at any given time.
Title pages are displayed when your site is indexed by Google and other search engines, and they can help you optimize your keyword strategy. Drupal can automatically create page titles by pulling the site name and site slogan from the front page. You can also choose to write custom page titles for each individual page or module.
Drupal has an authoritative categorization system that allows you to arrange and tag your content for easier user access and search engine optimization. Each section can be ordered differently, such as using tags on one section or ordering by date on another section.
Drupal was designed to allow for stronger community engagement. You can set as many users as you like, with as many different types of roles as you like. You can change these roles as many times as you like, as well. Each user can be given different levels of administrative access to the site fitting for the role you assign. This can range from "admin" to "editor" to "anonymous user." There are no limits to the roles you can create and assign.
There are many features of Drupal that make it easier than Wordpress to navigate and to implement SEO, including the easy customization of URLs and page titles, the clear categorization, more options for user roles and multiple save points when editing.
Do you use Drupal? What ways have you found it to be superior to Wordpress for running an online business? Tell us your thoughts in the comments!
This is a guest post by Carlina Yepinski. She is the primary researcher and writer for networkmonitoring.org. Her most recent accomplishments includes graduating from Kentucky State with a degree in communications and computer science. Her current focus for the site involves an internet traffic monitor and network software.